From Detroit,
For The World
That’s our motto,”From Detroit, For the World”. We transform dreams into reality by collaborating with talented writers, crew members, actors, directors, and musicians from our hometown.
Family Owned
With A Passion for Visual Storytelling
Be.Line Productions is a family-operated company based in Detroit, Michigan. With deep roots in the working class, we bring a blue-collar sensibility to the creation of exceptional movies and television shows. We go beyond the glitz and glamour, because great art takes grit and stamina.
Important to Us: The Meaning of Be.
The “Be.” in Be.Line Productions is central to our philosophy. It represents a tried-and-true concept that continues to evolve. By embracing the principle of “live and let live,” we contribute to a better world. “Be.” serves as a mantra for living in the moment and a message of support for others: “Be who you are.” This simple yet powerful message embodies our commitment to dignifying individuals while fostering a sense of community.
We encourage everyone to embrace the following:
Be.who you are / Be.kind / Be.courageous / Be.

Our Team
Meet the creative minds behind our productions.

Jon Metzger
Founder
Jon is originally from Rossville, Indiana. He graduated with a BA from Purdue University, and a JD from Western Michigan University -Thomas M. Cooley Law School. He has a passion for shepherding projects in his adopted hometown of Detroit, Michigan. He has produced features, a short film, documentaries, and television series. He and his wife Sara have two adult children.

Justin Wilson (J Will)
President and Co-Owner
Comic J Will is a Detroit-born comedian, actor, and host known for his dynamic storytelling and charisma. A fixture in the Midwest comedy scene, J Will hosts the popular podcast The Weed Bar, has appeared on The Breakfast Club, hosted radio shows, and tours alongside names like Amanda Seales and Katt Williams. He’s starred in films such as Buffed Up and The Mule, and recently produced a multi-night “WILLAPALOOZA” event in Detroit in which he recorded both a clean special and raw special on back-to-back nights. Known for energetic performances, flawless timing, and authentic Detroit delivery, he’s quickly becoming a national comedic force.
Let's Bring Your Vision to Life
Contact us today for a consultation and discover how we can elevate your projects.